Why is pareo so popular and indespensable?
First of all - because it is so comfortable! There is hardly a simpler way of 'getting dressed' when on the beach in order to go for lunch, drinking cocktails, or even – for a walking tour.
Pareo gives us the freedom of the most fairy garment without feeling naked though.
It keeps us safe from the torrid rays of the sun in the hot summer days.
Last but not least, this oversize scarf is a great way to emphasize our individuality and to let our imagination fly. In seconds this piece of clothing turns into a romantic dress, a casual cloak or an asymmetrical skirt. Everything is allowed, and our uniqueness is guaranteed.
For ease of use, we add another accessory: the pareo ring, which helps us putting it all together, highlighting a spot or defining a shape.